Compliance Documentation
Google Ads Compliance
A plain statement of how this publication satisfies Google Ads Australia's alcohol-related content policies and Australian advertising standards.
Nature of This Website
The Whisky Ledger is an independent Australian editorial publication about the history, craftsmanship and cultural heritage of whisky. It is not a retailer, distributor, importer or brand. It sells no alcohol, takes no orders, carries no affiliate links and publishes no advertising for alcohol products.
All content is written for readers aged 18 years and over and is educational and historical in framing. The table below documents each compliance commitment and how it is met in practice.
| Requirement | How this site complies |
|---|---|
| No sale of alcohol | This site is an editorial publication. Nothing is sold, and there is no cart, checkout or price. |
| No promotion of consumption | Content documents history and production technique. It never encourages, invites or celebrates drinking. |
| No tasting notes or ratings | We publish no sensory description, scores, rankings or product recommendations of any kind. |
| No affiliate or retail links | There are no affiliate links, referral codes or links to retailers anywhere on the site. |
| 18+ notice on every page | A permanent compliance bar states that the site is intended for adults aged 18 years and over. |
| Responsible drinking messaging | A dedicated Responsible Drinking page carries NHMRC guidance and national support services, linked site-wide. |
| No appeal to minors | Typography, imagery and language are adult and editorial. No cartoons, youth culture references or youth-directed content. |
| No intoxication or excess | No content depicts, implies or treats humorously the consumption of alcohol to excess or intoxication. |
| No alcohol with vehicles or machinery | Content never associates alcohol with driving, boating, machinery, swimming or any hazardous activity. |
| No health or social benefit claims | No content suggests alcohol improves health, mood, confidence, social standing, sexual or financial success. |
| Editorial independence | No sponsorship, advertorial, gifts, samples or paid partnerships. Distilleries have no editorial input. |
| Australian standards alignment | Content is written to align with the ABAC Scheme, AANA Code of Ethics, Ad Standards guidance and the Australian Consumer Law. |
Age Restriction Notices
A permanent notice on every page states that this site is intended for adults aged 18 years and over, the legal drinking age throughout Australia. The same notice appears in the site footer alongside a link to our Responsible Drinking page.
Australian Advertising Standards
Editorial standards are aligned with the Alcohol Beverages Advertising Code (ABAC) Scheme, the AANA Code of Ethics, Ad Standards guidance and the Australian Consumer Law provisions concerning misleading or deceptive conduct.
Reporting a Compliance Concern
If you believe any content on this site falls short of these commitments, please tell us through the contact page and select Google Ads Compliance as the subject. We review every report and correct content where required.